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Wong 和 Churong Wang 合著 · 案例编号 22/742C","cta":"查看案例"}},"media_section":{"eyebrow":"公众交流","title":"媒体报道","description":"围绕人工智能、数字市场、定价与消费者福祉的评论与观点。","more":"查看更多媒体报道"},"media_dates":{"ft-aigc-2026":"2026年8月6日","bbc-lv-2026":"2026年7月16日","hkej-ai-sycophancy-2026":"2026年5月6日","ft-agent-economy-2026":"2026年2月27日","people-ecommerce-quality-2025":"2025年11月19日","ubeat-pickup-points-2025":"2025年11月10日","people-fintech-week-2025":"2025年11月6日","hku-bulletin-privacy-2025":"2025年11月","initium-ecommerce-hk-2025":"2025年10月10日","ft-art-of-pricing-2025":"2025年7月25日","ft-algorithm-consumers-2025":"2025年7月2日","hkej-mainland-ecommerce-2025":"2025年6月4日","ft-voluntary-data-sharing-2024":"2024年8月22日"},"contact":{"eyebrow":"研究合作与研究助理招募","title":"对市场、算法或人工智能感兴趣？","description":"欢迎关注相关议题的学者、学生和机构与我交流。","email":"联系李曦"},"footer":{"tagline":"市场、算法与数字经济。","navigation_aria":"页脚导航","email":"联系李曦","hku_profile":"香港大学主页","copyright":"以清晰、无障碍和深度学术交流为设计理念。","sitemap":"网站地图"}},"zh-Hant":{"meta":{"title":"李曦｜市場、算法與數字經濟","description":"香港大學經管學院李曦教授研究算法、人工智能、數據與數字平台如何重塑市場及消費者福祉。"},"language":{"button":"語言","button_aria":"選擇語言。目前語言：繁體中文","selection_aria":"語言選擇","current":"繁"},"navigation":{"primary_aria":"主導覽","home_aria":"李曦主頁","about":"主頁","research":"研究","teaching":"教學","awards":"榮譽","media":"傳媒","contact":"聯絡","open_menu":"開啟導覽選單","close_menu":"關閉導覽選單"},"accessibility":{"skip_link":"跳至主要內容","profile":"個人簡介","portrait_alt":"李曦教授肖像","academic_profiles":"學術及聯絡方式","email_aria":"電郵聯絡李曦","scholar_aria":"Google Scholar 學術主頁","orcid_aria":"ORCID 學術主頁","hku_aria":"香港大學教師主頁","interests":"研究興趣","ra_opportunity":"研究助理機會","education":"教育背景","carousel_controls":"輪播導覽","carousel_previous":"向前瀏覽","carousel_next":"向後瀏覽","publications_carousel":"近期論文。可滑動、拖動，或使用方向鍵瀏覽。","teaching_carousel":"課程與案例。可滑動、拖動，或使用方向鍵瀏覽。","media_carousel":"傳媒報道。可滑動、拖動，或使用方向鍵瀏覽。","theme_light":"切換至淺色主題","theme_dark":"切換至深色主題"},"contact_page":{"meta":{"title":"聯絡李曦｜香港大學經管學院","description":"透過個人網站向香港大學經管學院李曦教授傳送留言。"}},"profile":{"role":"市場營銷、創新及資訊管理學教授","institution":"香港大學經管學院","location":"香港","email":"電郵"},"hero":{"eyebrow":"市場營銷 · 數字經濟 · 人工智能","title":"洞察人工智能時代的市場","summary":"我的研究關注人工智能、推薦系統、數據驅動算法與算法定價如何重塑企業和消費者的決策。我結合經濟學與機器學習，分析數字技術創造的機遇及其伴隨的風險。","secondary":"我的另一條研究主線聚焦數字時代的消費者保障、數據治理與負責任的市場設計。","explore_research":"瀏覽研究成果","start_conversation":"聯絡李曦","opportunity_label":"現正招募","ra_notice":"現正招募具有計算機科學和／或人工智能背景的研究助理。有興趣者歡迎與我聯絡。"},"interests":{"ai-agent-business":"AI 智能代理與商業","algorithmic-markets":"算法驅動的市場","data-and-privacy":"數據與私隱","economics-of-ai":"人工智能經濟學"},"education":{"phd-toronto":{"degree":"管理學博士","institution":"多倫多大學"},"mphil-hkust":{"degree":"運籌學哲學碩士","institution":"香港科技大學"},"be-tsinghua":{"degree":"計算機科學與技術工學學士","institution":"清華大學"}},"research":{"eyebrow":"研究理念","title":"在市場與科技的交匯處展開研究","description":"我運用經濟理論、實證方法和機器學習，分析數字系統如何重塑市場，並探討如何以更負責任的方式設計這些系統。"},"research_areas":{"01":{"title":"AI 智能代理與商業","description":"自主型 AI 智能代理如何重塑消費者的搜尋與選擇、交易方式、企業策略及數字商業模式。"},"02":{"title":"算法驅動的市場","description":"算法如何重塑定價、競爭、信息披露，以及企業之間的策略互動。"},"03":{"title":"數據與私隱","description":"數據收集與共享如何創造價值，同時帶來私隱風險及治理挑戰。"},"04":{"title":"人工智能經濟學","description":"誘因、成本與市場結構如何塑造人工智能的發展及應用，以及其對生產力及社會福利的影響。"}},"publications_section":{"eyebrow":"精選成果","title":"近期論文","view_all":"查看全部論文","article":"論文","media":"傳媒報道"},"publications":{"strength-of-weak-commitments":{"topic":"市場設計","authors":"與 Yan Xiong 合著"},"endogenous-costs":{"topic":"市場競爭"},"crowdfunding-gender":{"topic":"2024 年 Franco Nicosia 獎亞軍","authors":"與 Huachao Gao、Xin Wang 和 June Cotte 合著"},"dark-side-data-sharing":{"topic":"數據與私隱","authors":"與 Bingqing Li 和 Zhilin Yang 合著"},"personalized-pricing":{"topic":"個人化定價","authors":"與 Xin Wang 和 Barrie R. Nault 合著"},"bright-side-inequity-aversion":{"topic":"消費者公平","authors":"與 Xinlong Li 合著"},"channel-coordination":{"topic":"市場營銷渠道","authors":"與 Krista J. Li 和 Yan Xiong 合著"},"advance-selling":{"topic":"預售","authors":"與 Krista J. Li 合著"}},"career":{"eyebrow":"學術經歷","title":"工作經歷","education_eyebrow":"教育背景","education_title":"教育經歷"},"appointments":{"professor-hku":{"period":"2023年至今","role":"教授","institution":"香港大學經管學院"},"associate-professor-hku":{"period":"2021—2023","role":"副教授","institution":"香港大學經管學院"},"assistant-professor-cityu":{"period":"2017—2021","role":"助理教授","institution":"香港城市大學商學院"}},"honors_section":{"eyebrow":"部分榮譽","title":"榮譽與獎項","description":"以下為在研究、學術服務與學業方面獲得的部分榮譽。","earlier":"查看較早期的獎項"},"honors":{"hku-outstanding-researcher":"香港大學經管學院傑出研究學者獎","marketing-science-service-2025":"《Marketing Science》學術服務獎","franco-nicosia-runner-up":"Franco Nicosia 最佳競爭論文獎亞軍","ama-top-50":"美國市場營銷協會：頂尖市場營銷期刊發文量排名前 50（2014—2023）","marketing-science-service-2023":"《Marketing Science》學術服務獎","msi-young-scholar":"MSI 青年學者","cityu-deans-research":"香港城市大學商學院院長研究卓越獎","cityu-presidents-award":"香港城市大學校長獎","csc-outstanding-student":"國家優秀自費留學生獎學金（國家留學基金管理委員會）","tsinghua-thesis":"清華大學優秀本科畢業論文"},"teaching_section":{"eyebrow":"教學","title":"課程與案例","details":"查看教學詳情","open_course":"查看課程","view_case":"查看案例"},"teaching":{"digital-marketing":{"title":"數字營銷","level":"本科課程","description":"從量化視角系統介紹數字營銷，涵蓋搜尋、展示廣告、社交網絡、程式設計與數據分析。","cta":"查看課程"},"algorithms-ai-market-analytics":{"title":"算法、人工智能與市場分析","level":"市場營銷理學碩士課程","description":"一門連結計算機科學、經濟學、市場營銷、機器學習、計量經濟學與統計學的跨學科課程。","cta":"查看課程"},"marketing-analytics":{"title":"市場營銷分析","level":"課程資料","cta":"查看課程"},"python-data-analytics":{"title":"Python 數據分析","level":"課程資料","cta":"查看課程"},"internet-marketing-innovation":{"title":"互聯網數字營銷與傳統行業創新商業模式分析","level":"課程資料","cta":"查看課程"},"agentic-ai-video-games":{"level":"案例 · 香港大學亞洲案例研究中心 · 2026","description":"與 Bingqing Li、Xin Wang 和 Edward Yuhang Lai 合著 · 案例編號 26/858C","cta":"查看案例"},"hong-kong-property-valuation":{"level":"案例 · 香港大學亞洲案例研究中心 · 2022","description":"與 Kelvin S. 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  "full_publications_markdown": "My research combines economics, marketing, and machine learning to study algorithms, digital markets, and consumer welfare. The complete publication record is listed below; additional citation information is available on [Google Scholar](https://scholar.google.com/citations?user=jOf9beQAAAAJ).\n\n## Articles\n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/mnsc.2023.02020\" style=\"text-decoration: none\">The Strength of Weak Commitments</a> <a href=\"https://ximarketing.github.io/files/partial_commitment_final.pdf\">[PDF]</a>      \n   with Yan Xiong               \n   **Management Science**, 72(2), 1054-1071, 2026.     \n\n1. <a href=\"https://pubsonline.informs.org/doi/abs/10.1287/mksc.2022.0346\" style=\"text-decoration: none\">Endogenous Costs, Market Competition, and Disclosure</a> <a href=\"https://ximarketing.github.io/files/endogenouscosts.pdf\">[PDF]</a>                 \n   **Marketing Science**, 44(2), 374-389, 2025.     \n\n1. <a href=\"https://journals.sagepub.com/doi/10.1177/00222437241286790\" style=\"text-decoration: none\">Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient</a>        \n   with Huachao Gao, Xin Wang and June Cotte             \n   **Journal of Marketing Research**, 62(2), 274-293, 2025.\n   * Runner-up, 2024 Franco Nicosia Best Competitive Paper Award           \n\n1. <a href=\"https://misq.umn.edu/the-dark-side-of-voluntary-data-sharing.html\" style=\"text-decoration: none\">The Dark Side of Voluntary Data Sharing</a>        \n   with Bingqing Li and Zhilin Yang           \n   **MIS Quarterly**, 49(1), 155-178, 2025.\n      * <a href=\"http://www.ftchinese.com/story/001103976\" style=\"text-decoration: none; color: SteelBlue\">FT (Chinese) Column</a>  covering this research         \n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/mnsc.2021.02740\" style=\"text-decoration: none\">Is Personalized Pricing Profitable When Firms Can Differentiate?</a>        \n   with Xin Wang and Barrie R. Nault       \n   **Management Science**, 70(7), 4184-4199, 2024.          \n\n1. <a href=\"https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.13924\" style=\"text-decoration: none\">When Does It Pay to Invest in Pricing Algorithms?</a> <a href=\"https://ximarketing.github.io/files/imperfect.pdf\">[PDF]</a>         \n   with Xin Wang and Praveen K. Kopalle              \n   **Production and Operations Management**, accepted.   \n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/mnsc.2022.4546\" style=\"text-decoration: none\">The Bright Side of Inequity Aversion</a> <a href=\"https://ximarketing.github.io/files/fairness.pdf\">[PDF]</a>                 \n   with Xinlong Li             \n   **Management Science**, 69(7), 4210-4227, 2023.       \n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/mksc.2022.1394\" style=\"text-decoration: none\">Channel Coordination of Storable Goods</a> <a href=\"https://ximarketing.github.io/files/storage.pdf\">[PDF]</a>             \n   with Krista J. Li and Yan Xiong     \n   **Marketing Science**, 42(3), 538-550, 2023.\n   \n1. <a href=\"https://journals.sagepub.com/doi/pdf/10.1177/00222437221112644\" style=\"text-decoration: none\">Advance Selling in Marketing Channels</a> <a href=\"https://ximarketing.github.io/files/AS.pdf\">[PDF]</a>              \n   with Krista J. Li    \n   **Journal of Marketing Research**, 60(2), 371-387, 2023.    \n   * Press release: <a href=\"https://news.iu.edu/live/news/28049-retailers-may-be-doing-customers-a-favor-with\" style=\"text-decoration: none; color: SteelBlue\">Retailers may be doing customers a favor with early jump on holiday sales</a>      \n   * Media Coverage: <a href=\"https://mms.tveyes.com/Transcript.asp?StationID=2895&DateTime=11%2F1%2F2022+11%3A55%3A07+AM&Term=Indiana+University&PlayClip=TRUE\" style=\"text-decoration: none; color: SteelBlue\">NBC</a>, <a href=\"https://mms.tveyes.com/Transcript.asp?StationID=3825&DateTime=10%2F31%2F2022+12%3A12%3A43+PM&Term=Indiana+University&PlayClip=TRUE\" style=\"text-decoration: none; color: SteelBlue\">CBS</a>, <a href=\"https://mms.tveyes.com/Transcript.asp?StationID=780&DateTime=11%2F1%2F2022+4%3A41%3A18+AM&Term=Indiana+University&PlayClip=TRUE\" style=\"text-decoration: none; color: SteelBlue\">FOX</a>,  <a href=\"https://www.newswise.com/articles/retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales\" style=\"text-decoration: none; color: SteelBlue\">Newswise</a>, <a href=\"https://phys.org/pdf585241741.pdf\" style=\"text-decoration: none; color: SteelBlue\">Phys.org</a>, <a href=\"https://topwhich.com/oldposts/retailers-may-be-doing-customers-a-favor-with-an-early-jump-on-holiday-sales/\" style=\"text-decoration: none; color: SteelBlue\">TopWhich</a>, <a href=\"https://www.eurekalert.org/news-releases/968167\" style=\"text-decoration: none; color: SteelBlue\">Eurek Alert</a>, <a href=\"https://whatsnew2day.com/retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales/\" style=\"text-decoration: none; color: SteelBlue\">whatsnew2day</a>, <a href=\"https://www.eurasiareview.com/18102022-retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales/\" style=\"text-decoration: none; color: SteelBlue\">Eurasia Review</a>, <a href=\"https://www.miragenews.com/retailers-may-be-doing-customers-favor-with-876248/\" style=\"text-decoration: none; color: SteelBlue\">Mirage News</a>, <a href=\"https://topteknews.net/retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales-s273224.html\" style=\"text-decoration: none; color: SteelBlue\">TopTek News</a>, <a href=\"https://thedailycheck.net/retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales/\" style=\"text-decoration: none; color: SteelBlue\">The Daily Check</a>       \n   * Featured by the <a href=\"https://scceu.org/retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales-news-at-iu-indiana-university/?utm_source=rss&utm_medium=rss&utm_campaign=retailers-may-be-doing-customers-a-favor-with-early-jump-on-holiday-sales-news-at-iu-indiana-university\" style=\"text-decoration: none; color: SteelBlue\">Supply Chain Council of the European Union</a>    \n   * Podcast: <a href=\"https://play.spokenlayer.com/indiana-university-news?story=98b959fe360e0172e49d40d2779ed868\" style=\"text-decoration: none; color: SteelBlue\">Benefits of early holiday sales\n</a>    \n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/msom.2022.1153\" style=\"text-decoration: none\">Beating the Algorithm</a> <a href=\"https://ximarketing.github.io/files/manipulation.pdf\">[PDF]</a>      \n   with Krista J. Li        \n   **Manufacturing & Service Operations Management**, 25(1), 36-49, 2023.       \n\n1. <a href=\"https://www.sciencedirect.com/science/article/abs/pii/S0305048322001360\" style=\"text-decoration: none\">Strategic Ignorance: Managing Endogenous Demand in a Supply Chain</a> <a href=\"https://ximarketing.github.io/files/downstream.pdf\">[PDF]</a>                 \n   with Qian Liu    \n   **Omega**, 114, Article 102729, 2023.   \n   \n1. <a href=\"https://pubsonline.informs.org/doi/abs/10.1287/mksc.2022.1355\" style=\"text-decoration: none\">Superior Knowledge, Price Discrimination, and Customer Inspection</a> <a href=\"https://ximarketing.github.io/files/superior.pdf\">[PDF]</a>                 \n   with Zibin Xu    \n   **Marketing Science**, 41(6), 1097-1117, 2022.        \n\n1. <a href=\"https://pubsonline.informs.org/doi/abs/10.1287/msom.2020.0954\" style=\"text-decoration: none\">Strategic Inventories under Supply Chain Competition</a> <a href=\"https://ximarketing.github.io/files/SI.pdf\">[PDF]</a>                 \n    with Yanzhi Li and Ying-Ju Chen     \n    **Manufacturing & Service Operations Management**, 24(1), 77-90, 2022.       \n    * Press release: <a href=\"http://deptcb.cityuhk.acsitefactory.com/People-and-Research/Research-Insights/Operations-Research-and-Operations-Management/Strategic-Inventories-under-Supply-Chain-Competition\" style=\"text-decoration: none; color: SteelBlue\">Strategic Inventories under Supply Chain Competition</a>       \n\n1. <a href=\"https://academic.oup.com/jcr/article/48/2/189/6147021\" style=\"text-decoration: none\">Audio Mining: The Role of Vocal Tone in Persuasion</a> <a href=\"https://ximarketing.github.io/files/audio.pdf\">[PDF]</a>                 \n   with Xin Wang, Shijie Lu, Mansur Khamitov, and Neil Bendle (equal contribution)     \n   **Journal of Consumer Research**, 48(2), 189-211, 2021.            \n    * Lead Article (Editor's Choice)    \n    * Press release: <a href=\"https://consumerresearcher.com/vocal-tones\" style=\"text-decoration: none; color: SteelBlue\">How Vocal Tones Impact Persuasion\n</a>     \n    * Media Coverage: <a href=\"https://tips.ariyh.com/p/what-makes-a-voice-persuasive\" style=\"text-decoration: none; color: SteelBlue\">Ariyh</a>    \n\n1. <a href=\"https://academic.oup.com/jcr/article/47/5/654/5871927\" style=\"text-decoration: none\">Reviewing Experts' Restraint from Extremes and Its Impact on Service Providers</a> <a href=\"https://ximarketing.github.io/files/experts.pdf\">[PDF]</a>       \n   with Peter Nguyen, Xin Wang and June Cotte    \n   **Journal of Consumer Research**, 47(5), 654-674, 2021.     \n    * Press release: <a href=\"http://deptcb.cityuhk.acsitefactory.com/People-and-Research/Research-Insights/Marketing/Expert-Reviewers-Restraint-Extremes-and-Its-Impact-Service-Providers\" style=\"text-decoration: none; color: SteelBlue\">Do Expert Reviewers Really Make an Impact on Consumers?</a>    \n\n1. <a href=\"https://pubsonline.informs.org/doi/abs/10.1287/msom.2020.0905\" style=\"text-decoration: none\">Contract Unobservability and Downstream Competition</a> <a href=\"https://ximarketing.github.io/files/unobservability.pdf\">[PDF]</a>       \n    with Qian Liu     \n    **Manufacturing & Service Operations Management**, 23(6), 1468-1482, 2021.     \n    * Press release: <a href=\"http://deptcb.cityuhk.acsitefactory.com/People-and-Research/Research-Insights/Operations-Research-and-Operations-Management/Contract-Unobservability-and-Downstream-Competition\" style=\"text-decoration: none; color: SteelBlue\">Contract Unobservability and Downstream Competition</a>     \n   \n1. <a href=\"https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.13438\" style=\"text-decoration: none\">Less is More? The Strategic Role of Retailer Capacity</a> <a href=\"https://ximarketing.github.io/files/less.pdf\">[PDF]</a>       \n    with Yan Xiong, Huazhong Zhao and others     \n    **Production and Operations Management**, 30(10), 3354-3368, 2021.\n    * Media Coverage: <a href=\"https://bm.hkust.edu.hk/bizinsight/2023/03/supply-and-demand-increasing-sales-limiting-capacity\" style=\"text-decoration: none; color: SteelBlue\">HKUST Biz Insights</a>     \n    \n   \n1. <a href=\"https://journals.sagepub.com/doi/full/10.1177/0022243719881448\" style=\"text-decoration: none\">Transparency of Behavior-Based Pricing</a> <a href=\"https://ximarketing.github.io/files/bbp.pdf\">[PDF]</a>       \n    with Krista J. Li and Xin Wang     \n    **Journal of Marketing Research**, 58(1): 78-99, 2020.         \n    * Press release: <a href=\"http://deptcb.cityuhk.acsitefactory.com/People-and-Research/Research-Insights/Marketing/Transparency-Behavior-Based-Pricing\" style=\"text-decoration: none; color: SteelBlue\">Transparency of Behaviour-Based Pricing</a>    \n    * 2020 Finalist, Chinese Marketing Scholar Best Paper Award    \n    * Media Coverage: <a href=\"https://www.thepaper.cn/newsDetail_forward_5697212\" style=\"text-decoration: none; color: SteelBlue\">The Paper (澎湃新闻)</a>, <a href=\"https://k.sina.cn/article_5572529792_14c260e8001900nozw.html?from=science\" style=\"text-decoration: none; color: SteelBlue\">Sina (新浪网)</a>, <a href=\"https://www.sohu.com/a/380547644_99997057\" style=\"text-decoration: none; color: SteelBlue\">Sohu (搜狐网)</a>\n   \n1. <a href=\"https://www.sciencedirect.com/science/article/pii/S0167811619300217\" style=\"text-decoration: none\">Video Mining: Measuring Visual Information Using Automatic Methods</a> <a href=\"https://ximarketing.github.io/files/IJRM.pdf\">[PDF]</a>       \n    with Xin Wang and Mengze Shi     \n    **International Journal of Research in Marketing**, 36(2): 216-231, 2019.             \n    * One of the \"<a href=\"https://ximarketing.github.io/files/IJRMcite.pdf\" style=\"text-decoration: none; color: SteelBlue\">Most Cited International Journal of Research in Marketing Articles</a>\"    \n\n1. <a href=\"https://pubsonline.informs.org/doi/10.1287/mksc.2018.1120\" style=\"text-decoration: none\">Managing Consumer Deliberations in a Decentralized Distribution Channel</a> <a href=\"https://ximarketing.github.io/files/deliberation.pdf\">[PDF]</a>              \n    with Yanzhi Li and Mengze Shi    \n    **Marketing Science**, 38(1): 170-190, 2019.      \n  \n1. <a href=\"https://pubsonline.informs.org/doi/abs/10.1287/mksc.2014.0900\" style=\"text-decoration: none\">Product and Pricing Decisions in Crowdfunding</a> <a href=\"https://ximarketing.github.io/files/crowdfunding2015.pdf\">[PDF]</a>        \n    with Ming Hu and Mengze Shi     \n    **Marketing Science**, 34(3): 331-345, 2015.    \n    * Press release: <a href=\"https://www.rotman.utoronto.ca/Connect/MediaCentre/NewsReleases/20140507.aspx\" style=\"text-decoration: none; color: SteelBlue\">Range of options, prices brings in the crowdfunding bucks</a>    \n    * Media Coverage: <a href=\"https://www.eurekalert.org/pub_releases/2015-02/uotr-roo020215.php\" style=\"text-decoration: none; color: SteelBlue\">Eurek Alert</a>, <a href=\"https://www.canadianbusiness.com/small-business/a-new-funding-option-for-companies-with-big-growth-aspirations/\" style=\"text-decoration: none; color: SteelBlue\">Canadian Business</a>, <a href=\"https://www.sciencedaily.com/releases/2015/02/150202212409.htm\" style=\"text-decoration: none; color: SteelBlue\">Science Daily</a>, <a href=\"https://bized.aacsb.edu/articles/2014/09/more-options-more-money\" style=\"text-decoration: none; color: SteelBlue\">Biz Ed</a>, <a href=\"https://www.ideasforleaders.com/ideas/how-crowdfunding-affects-product-and-pricing-decisions\" style=\"text-decoration: none; color: SteelBlue\">Ideas for Leaders</a>\n\n1. <a href=\"https://onlinelibrary.wiley.com/doi/full/10.1002/nav.21613\" style=\"text-decoration: none\">The Loss‐averse Newsvendor Problem with Supply Options</a> <a href=\"https://ximarketing.github.io/files/NRL.pdf\">[PDF]</a>           \n    with Chung-Yee Lee and Mingzhu Yu    \n    **Naval Research Logistics**, 62(1): 46-59, 2015.  \n\n1. <a href=\"https://www.tandfonline.com/doi/full/10.1080/0740817X.2012.745203\" style=\"text-decoration: none\">Procurement Risk Management using Capacitated Option Contracts with Fixed Ordering Costs</a> <a href=\"https://ximarketing.github.io/files/IIE.pdf\">[PDF]</a>             \n    with Chung-Yee Lee and Yapeng Xie    \n    **IIE Transactions**, 45(8): 845-864, 2013.    \n\n1. <a href=\"https://www.sciencedirect.com/science/article/pii/S0167637713001351\" style=\"text-decoration: none\">Economic Lot Sizing: The Capacity Reservation Model</a> <a href=\"https://ximarketing.github.io/files/ORL.pdf\">[PDF]</a>              \n   with Chung-Yee Lee    \n   **Operations Research Letters**, 41(6): 670-674, 2013.    \n\n## Book Chapter\n\n<a href=\"https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190066727.001.0001/oxfordhb-9780190066727-e-18\" style=\"text-decoration: none\">Digitalization and Omnichannel Retailing</a>, (with Huazhong Zhao), In the *Oxford Handbook of Supply Chain Management*, Oxford University Press, August 2020.\n",
  "sources": {
    "page:home": {"title": "Xi Li — Home", "url": "https://ximarketing.ai/"},
    "page:research": {"title": "Research and publications", "url": "https://ximarketing.ai/_pages/publication/"},
    "page:teaching": {"title": "Courses and cases", "url": "https://ximarketing.ai/_pages/teaching/"},
    "profile:hku": {"title": "HKU faculty profile", "url": "https://www.fbe.hku.hk/people/xi-li/"},
    
    "publication:strength-of-weak-commitments": {"title": "The Strength of Weak Commitments", "url": "https://pubsonline.informs.org/doi/10.1287/mnsc.2023.02020"},
    "publication:endogenous-costs": {"title": "Endogenous Costs, Market Competition, and Disclosure", "url": "https://pubsonline.informs.org/doi/abs/10.1287/mksc.2022.0346"},
    "publication:crowdfunding-gender": {"title": "Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient", "url": "https://journals.sagepub.com/doi/10.1177/00222437241286790"},
    "publication:dark-side-data-sharing": {"title": "The Dark Side of Voluntary Data Sharing", "url": "https://misq.umn.edu/the-dark-side-of-voluntary-data-sharing.html"},
    "publication:personalized-pricing": {"title": "Is Personalized Pricing Profitable When Firms Can Differentiate?", "url": "https://pubsonline.informs.org/doi/10.1287/mnsc.2021.02740"},
    "publication:bright-side-inequity-aversion": {"title": "The Bright Side of Inequity Aversion", "url": "https://pubsonline.informs.org/doi/10.1287/mnsc.2022.4546"},
    "publication:channel-coordination": {"title": "Channel Coordination of Storable Goods", "url": "https://pubsonline.informs.org/doi/10.1287/mksc.2022.1394"},
    "publication:advance-selling": {"title": "Advance Selling in Marketing Channels", "url": "https://journals.sagepub.com/doi/10.1177/00222437221112644"},
    
    "teaching:digital-marketing": {"title": "Digital Marketing", "url": "https://ximarketing.ai/class/DM/index.html"},
    "teaching:algorithms-ai-market-analytics": {"title": "Algorithms, AI, and Market Analytics", "url": "https://ximarketing.ai/class/ABOM/index.html"},
    "teaching:marketing-analytics": {"title": "Marketing Analytics", "url": "https://ximarketing.ai/class/ConsumerAnalytics/index.html"},
    "teaching:python-data-analytics": {"title": "Python for Data Analytics", "url": "https://ximarketing.ai/class/Python/index.html"},
    "teaching:internet-marketing-innovation": {"title": "互联网数字营销与传统行业创新商业模式分析", "url": "https://ximarketing.ai/class/InternetMarketing/index.html"},
    "teaching:agentic-ai-video-games": {"title": "Beyond Chatbots: The Promise of Agentic AI for Video Games", "url": "https://www.acrc.hku.hk/Case/Detail/2238"},
    "teaching:hong-kong-property-valuation": {"title": "Valuation of Hong Kong Residential Property", "url": "https://www.acrc.hku.hk/Case/Detail/1130"},
    
    "media:ft-aigc-2026": {"title": "我们需要什么样的 AIGC？", "url": "https://www.hkubs.hku.hk/sc/research/thought-leadership/ft-chinese-column/what-ai-generated-content-do-we-actually-need/"},
    "media:bbc-lv-2026": {"title": "赢了官司输了舆论：LV诉茉莉奶白案，司法判决之后再被网络审判", "url": "https://www.bbc.com/zhongwen/articles/cy0jnwzx5dzo/simp"},
    "media:hkej-ai-sycophancy-2026": {"title": "人工智能諂媚 用戶盡信當災", "url": "https://www.hkej.com/dailynews/commentary/article/4395746/%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E8%AB%82%E5%AA%9A-%E7%94%A8%E6%88%B6%E7%9B%A1%E4%BF%A1%E7%95%B6%E7%81%BD"},
    "media:ft-agent-economy-2026": {"title": "当算法成为消费者——AI代理经济如何重塑消费行业", "url": "https://ai.ftchinese.com/story/001109051"},
    "media:people-ecommerce-quality-2025": {"title": "电商下半场 如何从‘流量至上’走向‘品质为王’？", "url": "http://finance.people.com.cn/n1/2025/1119/c1004-40607477.html"},
    "media:ubeat-pickup-points-2025": {"title": "生意不景 小店兼營自提點 有得也有失", "url": "https://ubeat.com.cuhk.edu.hk/180_%E7%94%9F%E6%84%8F%E4%B8%8D%E6%99%AF-%E5%B0%8F%E5%BA%97%E5%85%BC%E7%87%9F%E8%87%AA%E6%8F%90%E9%BB%9E-%E6%9C%89%E5%BE%97%E4%B9%9F%E6%9C%89%E5%A4%B1/"},
    "media:people-fintech-week-2025": {"title": "香港金融科技周见证中国创新力提升 腾讯多项跨境支付成果亮相", "url": "http://hm.people.com.cn/n1/2025/1106/c42272-40597936.html"},
    "media:hku-bulletin-privacy-2025": {"title": "Privacy in the Digital Age: A Catch-22 for Consumers", "url": "https://bulletin.hku.hk/cover-story-theme/a-catch-22-for-consumers/"},
    "media:initium-ecommerce-hk-2025": {"title": "中國電商攻港，香港人的錢怎麼花？", "url": "https://theinitium.com/article/20251010-hongkong-chinas-e-commerce"},
    "media:ft-art-of-pricing-2025": {"title": "价格的艺术：企业是如何使用数据‘套路’消费者的？", "url": "https://www.ftchinese.com/story/001107126"},
    "media:ft-algorithm-consumers-2025": {"title": "用算法拿捏消费者？‘割韭菜’之前，请三思", "url": "https://www.ftchinese.com/story/001106910"},
    "media:hkej-mainland-ecommerce-2025": {"title": "內地電商強攻 港零售業3招自救", "url": "https://www.hkej.com/dailynews/commentary/article/4102009/%25E5%2585%25A7%25E5%259C%25B0%25E9%259B%25BB%25E5%2595%2586%25E5%25BC%25B7%25E6%2594%25BB-%25E6%25B8%25AF%25E9%259B%25B6%25E5%2594%25AE%25E6%25A5%25AD3%25E6%258B%259B%25E8%2587%25AA%25E6%2595%2591"},
    "media:ft-voluntary-data-sharing-2024": {"title": "自愿数据共享，真的可以保护消费者？", "url": "https://www.ftchinese.com/story/001103976"}
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}