Marketing · Digital Economy · Artificial Intelligence
Understanding markets in the age of AI
I study how artificial intelligence, recommender systems, data-driven algorithms, and algorithmic pricing reshape decisions by firms and consumers. My work combines economics and machine learning to understand the opportunities and risks created by digital technologies.
A parallel stream of my research examines consumer protection, data governance, and responsible market design in the digital age.
In the Media
Employment
Professor
HKU Business School
Associate Professor
HKU Business School
Assistant Professor
College of Business, City University of Hong Kong
Education
Ph.D. in Management
University of Toronto
M.Phil. in Operations Research
Hong Kong University of Science and Technology
B.E. in Computer Science and Technology
Tsinghua University
Recent Publications
When Small Costs Make Big Impacts: Vertical Contracts with Menu Costs
Production and Operations Management
Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient
Journal of Marketing Research, 62(2), 274–293
Is Personalized Pricing Profitable When Firms Can Differentiate?
Management Science, 70(7), 4184–4199
Honors & Awards
HKU Business School Outstanding Researcher Award
Marketing Science Service Award
Runner-up, Franco Nicosia Best Competitive Paper Award
View earlier awards
Top 50 Author Productivity in the Premier Marketing Journals (2014–2023), American Marketing Association
Marketing Science Service Award
MSI Young Scholar
Dean's Research Excellence Award, College of Business, City University of Hong Kong
President's Award, City University of Hong Kong
Award for Outstanding Self-financed Students Abroad, China Scholarship Council
Outstanding Undergraduate Thesis, Tsinghua University
Courses & Cases
Undergraduate
Digital Marketing
A quantitative view of digital marketing, spanning search, display advertising, social networks, programming, and data analytics.
Open course
Postgraduate
AI, Algorithms, and Online Markets
An interdisciplinary course connecting computer science, economics, marketing, machine learning, econometrics, and statistics.
Open course
EMBA
Digital and AI Transformation
How leaders can use digital technologies and artificial intelligence to reshape strategy, organizational capabilities, and business models.
Executive Education
Marketing Analytics
Open course
Postgraduate
Python for Data Analytics
Open course
Open Program
互联网数字营销与传统行业创新商业模式分析
Open course
Case · Asia Case Research Centre, HKU · 2026
Beyond Chatbots: The Promise of Agentic AI for Video Games
With Bingqing Li, Xin Wang, and Edward Yuhang Lai · Ref. No. 26/858C
View case
Case · Asia Case Research Centre, HKU · 2022
Valuation of Hong Kong Residential Property
With Kelvin S. K. Wong and Churong Wang · Ref. No. 22/742C
View case