Teaching
My teaching connects marketing questions with algorithms, economics, programming, and data analytics. Course links and existing student resources remain available below.
Undergraduate
Digital Marketing
A quantitative view of digital marketing, spanning search, display advertising, social networks, programming, and data analytics.
Open materials
MSc Marketing
Algorithms, AI, and Market Analytics
An interdisciplinary course connecting computer science, economics, marketing, machine learning, econometrics, and statistics.
Open materials
Course materials
Marketing Analytics
Open materials
Course materials
Python for Data Analytics
Open materials
Course materials
互联网数字营销与传统行业创新商业模式分析
Open materials
Case · Asia Case Research Centre, HKU · 2026
Beyond Chatbots: The Promise of Agentic AI for Video Games
With Bingqing Li, Xin Wang, and Edward Yuhang Lai · Ref. No. 26/858C
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Case · Asia Case Research Centre, HKU · 2022
Valuation of Hong Kong Residential Property
With Kelvin S. K. Wong and Churong Wang · Ref. No. 22/742C
View case