Teaching

I enjoy teaching. My teaching spans undergraduate, postgraduate, MBA, EMBA, Executive Education, and PhD programmes. My teaching connects marketing questions with AI, algorithms, data analytics, and economics. Course links and existing student resources remain available below.

Courses

Undergraduate

Digital Marketing

A quantitative view of digital marketing, spanning search, display advertising, social networks, programming, and data analytics.

Open materials
Postgraduate

AI, Algorithms, and Online Markets

An interdisciplinary course connecting computer science, economics, marketing, machine learning, econometrics, and statistics.

Open materials
EMBA

Digital and AI Transformation

How leaders can use digital technologies and artificial intelligence to reshape strategy, organizational capabilities, and business models.

Executive Education

Marketing Analytics

Open materials
Postgraduate

Python for Data Analytics

Open materials
Open Program

互联网数字营销与传统行业创新商业模式分析

Open materials

Cases

Case · Asia Case Research Centre, HKU · 2026

Beyond Chatbots: The Promise of Agentic AI for Video Games

With Bingqing Li, Xin Wang, and Edward Yuhang Lai · Ref. No. 26/858C

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Case · Asia Case Research Centre, HKU · 2022

Valuation of Hong Kong Residential Property

With Kelvin S. K. Wong and Churong Wang · Ref. No. 22/742C

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